Led the evolution of AnswerLab’s brand from a research-focused identity into a more sophisticated, insight-led brand system designed to support its growth across marketing, sales, and digital experiences.

Developed the creative direction and visual storytelling for AnswerLab’s presence at Cannes Lions, translating research and executive perspectives on AI into a cohesive campaign across social, digital, and event experiences.

Translated four years of research on identity, safety, personalization, and belonging in social VR into visual frameworks that helped teams understand evolving user needs and shape future product experiences.

Defined the visual design and direction for research exploring the balance between personalization and transparency, turning complex consumer insights into an integrated content campaign spanning thought leadership, social, and ABM marketing.

Explored how people imagine AI agents fitting into everyday life, transforming research on emerging behaviors and unmet needs into visual frameworks that informed product strategy and future-facing storytelling.

Reimagined the CNE’s centennial publication as a sophisticated editorial experience, balancing more than a century of history with a contemporary visual system designed to engage new audiences.