Design

BRINGING EMPATHY BACK

Capture the heart of the user experience and reimagine the vision of your brand.

In a nutshell, I put ideas together.

But formally, I design elevated customer experiences for brands.

Using design thinking and research-powered insights, I work with you to uncover customer needs and implement on experience strategy across product design , UX, and brand marketing to foster business growth and user delight.

From brand evolution and positioning to omni-channel campaigns and product journeys, I design and lead creative initiatives that translate business strategy into compelling customer experiences. With a hands on approach, I go across the funnel designing from concept to implementation, crafting the vision, design systems, and creative direction needed to help your brand differentiate and scale.

Providing Curated Expertise

Using AI to inform and create API efficiencies. Providing actual Illustration to define, implement and be distinctly you.

Services Designed For Sustainable Growth

  • Brand Strategy + Evolution

  • B2B + B2C Advertising

  • Consumer Mapping

  • Integrated Marketing Campaigns

  • Sales Enablement + RFP Design

  • Customer Mindset Analysis

  • Persona + Archetype Ideation

  • Scalable Design Systems

  • Editorial Design

An Embedded Client Partner

META

GOOGLE

SNAPCHAT

AMAZON

UBER

TIKTOK

The Work in Action Case Studies

Work
AnswerLab Brand Transformation
AnswerLab Brand Transformation

Led the evolution of AnswerLab’s brand from a research-focused identity into a more sophisticated, insight-led brand system designed to support its growth across marketing, sales, and digital experiences.

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Cannes Lions 2026: Centering Leadership
Cannes Lions 2026: Centering Leadership

Developed the creative direction and visual storytelling for AnswerLab’s presence at Cannes Lions, translating research and executive perspectives on AI into a cohesive campaign across social, digital, and event experiences.

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Community in Social VR
Community in Social VR

Translated four years of research on identity, safety, personalization, and belonging in social VR into visual frameworks that helped teams understand evolving user needs and shape future product experiences.

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Consumer Loyalty and The Recognition Gap
Consumer Loyalty and The Recognition Gap

Defined the visual design and direction for research exploring the balance between personalization and transparency, turning complex consumer insights into an integrated content campaign spanning thought leadership, social, and ABM marketing.

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An Agentic Future Defined By Your Day-To-Day Routine
An Agentic Future Defined By Your Day-To-Day Routine

Explored how people imagine AI agents fitting into everyday life, transforming research on emerging behaviors and unmet needs into visual frameworks that informed product strategy and future-facing storytelling.

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Reinventing The Centennial Edition for CNE
Reinventing The Centennial Edition for CNE

Reimagined the CNE’s centennial publication as a sophisticated editorial experience, balancing more than a century of history with a contemporary visual system designed to engage new audiences.

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About Me

A woman with long brown hair, wearing a black top with leather panels, smiling, standing against a brick wall background.
A woman with long brown hair, wearing a black top with leather panels, smiling, standing against a brick wall background.

I am an award-winning design leader with over 15 years experience, working with brands to unearth the human element of product experiences and bring to life new ideas.

I drive growth through ongoing partnership - nurturing relationships and getting the core of business challenges by blending behavioral insight with high-impact storytelling.

Let’s create cool stuff together.

Don’t just take my word

Emily is a true gem.

She has a rare, remarkable ability to take the sparsest, most unformed ideas and spin them into world-class presentations, visual stories, and multi-media deliverables—doing so faster and more perfectly than any AI-generated prompt ever could.

Emily's support and collaboration during the scoping and proposal phase of our work contributed to my team winning several multi-million-dollar opportunities.

Christina Uy, Client Success Director

A rare combination.

I had the privilege of witnessing a client’s genuine delight on a call upon first seeing my final report after Emily’s design was integrated, exclaiming:

“OH! This is SO pretty.” A beat later: “And also designed SO USEFULLY!”

There it is. The rare combination of research-driven acumen, design excellence, and content strategy that Emily brings so effortlessly to the table.

Gemma Mangione, Research Manager

She turns “researcher reporting" into data-driven stories.

Emily knows what it means to translate her skill set into actionable business strategies, especially when businesses needed a fresh, customized perspective to understand the broad strokes and nuances that make up their customers. She always takes the time to understand the hyper-granular details and help map out how they explain the big-picture interactions in very practical ways. I'd often lean on Emily's abilities to help articulate my thoughts.

Will McGuirk, User Experience Researcher

Ready to elevate your business?

Let’s chat.